With the awareness and popularity of website SEO, more business owners are opting for optimizing their website to rank them higher in the search engine results. However, still the understanding and clarity are varied among people and it leads to various confusions and misconceptions regarding the capabilities abs requirements of website SEO.
In this blog, I’m going to discuss some points & tips for small business owners and those who are not very familiar with the processes of Search Engine Optimization. So given below are 15 tips that will help you to understand and carry out your website SEO in a better way:
No SEO means no visitors from search engines.?If you don’t do it then search engines can’t categorize and rank your site for keywords relevant to your business.
Both?on-site SEO?and?off-site SEO?are required.?You can’t achieve good results doing one without the other.
Start doing SEO now.?The longer you leave it to start, the further ahead your competitors will be, and the harder it becomes to rank higher than them.
Know your competition.?Find out what the sites ranking on the 1st page for the keywords that you want to rank for have done, on-site and off-site, to get there.
No two websites are the same.?An SEO strategy that worked for someone else’s site isn’t guaranteed to work for yours because there are so many variables.
SEO doesn’t have to be expensive.?You can get big results on a small budget if you invest time in creating good content and building online relationships.
SEO results in arent instant.?The results of SEO work done today might not become apparent, and might not be credited by search engines, for weeks, or even months.
The newer your website is, the more patient you will need to be.?It takes the time to build authority and trust, and until you’ve developed both, you shouldn’t expect to outrank older, more established sites.
Never consider your website to be finished.?If you want your site to continue to rank higher, attract more visitors and make more sales, then you should always be adding to and improving it.
Adapt to algorithm?updates.?To attain and retain good rankings you need to adapt your SEO strategy as search engines evolve over time.
You don’t need to submit your website to search engines.?They have evolved beyond the point of needing to be directly notified when a new website, or page on a website, is created.
Get advice directly from Google.?Via theirs?Webmaster Guidelines?and?Webmaster Help Videos.
Don’t risk Google penalties.?As they have a significant share of the search market, a penalty from them results in a significant, and often long-term, loss of visitors to your site.
You’re ultimately responsible for all of the SEO work done on your website.?Search engines won’t remove a penalty on the basis that you didn’t do, and didn’t know the specifics of, the SEO work on your site.
Set-up and use?Google Search Console.?To find out, among other things, what keywords your site is ranking for and which other sites are linking to yours.