If you want your website to rank high in search engine results, you need quality websites linked to your website, for your competitive keywords. Rather than looking for the low-quality backlinks, which you can build yourself, having genuine links is more beneficial. Hence, it’s really important that other websites link to your business website and that you should give others a reason to link to you.
Several links that you can make yourself, like social media profiles and reputable business listing profiles, are okay, still, there are possibly only 20 around of those that are worth building, and those links alone won’t be enough if you want your site to rank high. Asking people for linking to your website, especially people you don’t know, is a waste of time. So, what can be done so that people start linking to your website?
Make your website is interesting, different and unique
When you have something attractive and interesting on your website, a visitor who has landed naturally on your website through Google, social media or other links, there’s a probability that the visitor? will link to your website to let others know about it. To make this happen, you really have to work on the content quality, uniqueness, and readability. Also, the designing and look of your website also play a major role in its attractiveness to bring in more visitors and more website links. There should be something on your website that the visitors don’t find at any other website. Another thing you require is that you must promote your well through emails, blogs, social media, etc. Once you start gaining a considerable number of visitors and website links, automatically, you’ll start getting enough links from website owners and general content readers.
Everybody has contacts with lots of people like friends, suppliers, relatives, colleagues, etc. who are having their websites, and so do you. You can ask such people to link to your website. Also, there are some business owners to whom you pay for their services, and you can definitely ask them a favor for which they don’t have to spend a single buck. You can also ask people online to link to your site by providing them counseling and advice about their websites, like how they can improve their website, what are their websites shortcomings and mistakes. If you start maintaining good online relationships, automatically, you’ll start getting more number of visitors and people to whom you can to link to your site.
Offer your linking to their website in Return
Another way to increase your website links is making exchange offers. This is a widely followed practice, but often these links are devalued, but still, they have some value and can be used to get send targeted traffic to your site. In case, somebody states that they’ll only link to your website if you link to theirs, you require being certain about two things. first of all, that they have a good quality website, which is not engaged in spam-like practices. Second, that there’s some reasonable link between your site and theirs, such as through topic or location.
Offer them content/ other material to publish on their website
Offering you’re a high-quality content from your website to others who are not your competitors is a good way to ask them to link to your website. Ask them they can utilize your content as long as they link back to your website. Other websites publishing your content and mentioning your website as a source will help increase your website’s credibility as well as links and referrals, and your website will gain new visitors and audiences.