If you’re a bit technophobe, you must have come across plenty of Hashtags in social media, which trend in hours and not in days. We’ve got some clued for you to witness the actual effects of these tags to work as an advantage for your brand.But there are also the ones that droop badly and end up in the worst possible way when posted on social media platform.
Let’s get on with the history of Hashtag
Originally created by users, and later adopted by the social platform to feature them as hyperlinks to search results. These have entered the general lexicon way by being popular to promote the services of products. The marketers are enabled through this tool to see what is trending and making waves on social networking websites to increase organic and referral traffic.
Where many networking sites like Twitter were used to report the demonstration from the front line, there were international news agencies who had the least access to, thus hashtag made its way to reaching the global audience.
Whether an entertainment event, award ceremony, wedding or demise of someone these are most talked about everywhere. To promote an event for business purposes and allow the connect to a new customer base the hashtags are very effective. To improve the search engine rankings keep them short and inclusive of keywords with phrases that trend in as latest stuff.
Dont wait for the perfect one to trend. Just start your one, may not necessarily relate to your brand. If it does, its a nice bounce.
Not always to tie-up with your company or product, but it should sum up your brands value. But certainly give it a thought ones and then go for it in your tweets or updates.
If you are a marketer, never ignore the thought of Hashtag, these may help you:
- Increase your content reach
- Amplify your brand
- Hit your target audience
- Boost your SEO campaign
Hijack the hashtag is a tricky move, but if you give some effort and time the payoff could be outstanding.
Create your own hashtag and also take the advantage of the existing one.Mold and remold them to furnish a grand sculpture.
Before launching setback for all the eventualities within reason. Success isnt guaranteed but certainly an advantage for a straight cut identification of pros and cons. The keynote should always be the brand value and name.
Sell your hashtag idea as a marketing campaign.
It responds to maintain and build engagement. Read your brand ambassadors and engage them.
Dealing with pesky trolls
Its hard to please anyone, still, you can try to draw lines from the personal experience:
A piece of advice from kitty of Ask & Relax
Pick your battles wisely
Positive responses will normally weigh higher than negative ones
Never lower yourself.
If you cant stress enough on fresh content when traffic is high to capitalize the exposure of your hashtag, then simply get back to your brand naturally. Deviate from your usual posting schedule and mix your content and that of your peers for a fruitful approach.
Finally concluding that these hashtags play a crucial role in social media for a grand outreach. Implement them strategic and the skys the limit.